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A persistent, committed and creative Australian surfer named Brian Smith was convinced in 1978 that UGG Australia boots had a place in the United States market. classic ugg He set out determined to find it. Luckily, it didn't take him long to realize that the UGG boots would fit the same feet in the States as they do in Australia - surfer's feet. ugg classic cardy boots In fact, he soon discovered there was already a core group of surfers who had brought UGGs back from Australia to share with their American surfing "mates."

In 1995, Deckers Outdoor Corporation acquired UGG Australia. ugg classic tall boots By 1998, the product line had grown to include two boots, four slippers and a few casuals. ugg classic short boots It was in 1998 that the UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was named Footwear News' "Brand of the Year" in 2003, ugg sandals and that's when sheepskin boots started popping up on runways in Milan, Paris and New York.